Affiliate marketing isn’t exactly a new business opportunity online, and thus you can find a wide assortment of methods to get your message out there and to drive traffic. Despite the many different ways, however, writing compelling copy is undoubtedly one of the best ways to relay your message and to create a buzz. Check out some great tips on how you can write copy that’s captivating.
When in the throes of a writing frenzy, you may not focus much on sentence size. But you should! Most people read between punctuation rather than between empty spaces. This means they’re reading the content as it’s grammatically structured and not necessarily reading an entire piece for its context. That’s the difference between web articles and something like a novel. Keep your sentences short for cadence purposes. It’s all about the flow.
Despite your best efforts to sound like an authority on something, you’re probably going to be sniffed out as a phony unless you really know about a product. Your goal in writing about something should be to come across as an authority on it. If you don’t know enough about the product, you’re not going to be able to fake it. So before you write about it, learn about it.
Headlines are catchy and captivating. They’re what lure readers in. Sure, the prose still has to be solid. You still need to write a high-quality piece of content. But it’s the headline that’s attracting the readers. It’s the headings and subheadings that are standing out in a reader’s mind. Take advantage of this fact by listing different benefits of your product in the heading and subheadings of your copy.
Members of your niche have a problem. As the affiliate with the product to sell, you’re offering the solution. Now this is a simple formula, to be sure, but you can’t overlook simple things like details. You have to make sure that the reader is receiving as much detail as possible. If you want them to purchase from you, you have to make it abundantly clear that you’re offering the best possible solution for their problem.
Can you imagine a real estate agent trying to sell you a home that he or she doesn’t like? Their disdain for the place is going to come through in one way or another. You’ll either be able to tell they don’t like it, or you’ll spot the phoniness in their put-on exuberance. The same is true for affiliate marketing. If you’re not a fan of the product and don’t believe in its effectiveness, that’s going to show through.
It’s hard to sell a product without selling it at every turn, but you have to take a step back when writing copy. Initially, the goal is to get the reader interested. Then it’s your job to illustrate why they need it. Finally, after they believe in the product, you have to sell it to them. So follow that formula and don’t sell too early.
Copy is what’s going to help you sell your affiliate products and ultimately build up a business, so don’t neglect these tips. If you can write great copy, you can sell a lot of products.